Helping you attract customers this summer – ARC summer advertising

This summer, ARC will be delivering an online marketing campaign targeted at people looking to buy, install, service, repair and dispose of air conditioners (domestic and auto), refrigerators and freezers.

The main goal of the campaign will be to connect potential customers to authorised businesses and licensed technicians through the consumer website Look For The Tick. In addition, the campaign aims to educate consumers on the benefits of using appropriately licensed technicians and the damaging effects of HFC, HCFC and CFC refrigerants on the environment.

Various online platforms will be used to deliver this campaign including Google, Facebook and a number of high-profile news and entertainment websites. Last year our advertising drove over 250,000 people to the Look For The Tick website.

This year’s campaign will include a focus on the differences between a Full and a Restricted licence, and what services each licence entitles a holder to perform. It is vital that consumers are using technicians with the right qualifications and experience for the job.

Retailers partnering with ARC to promote ‘Look for the tick’

ARC has partnered with air conditioning retailers around Australia to help promote the benefits of using appropriately licensed technicians.

ARC has produced a ‘checklist’ for retailers to display in-store, highlighting key questions consumers should be asking before they buy an air conditioner.

The questions in the ‘checklist’ help retail sales staff and customers to think of the important factors that influence a unit’s performance. It also highlights the significance – and legal requirement – of using appropriately licensed technicians to install and repair air conditioners containing HFC, HCFC and CFC refrigerants.

The checklist can be viewed on the Look For The Tick website.

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