Summer success

The ARC summer advertising campaign is all about promoting and driving consumers to use ARC-licensed technicians.

The results have been fantastic for authorised businesses and licence holders alike, with almost 100,000 people visiting the RTA directory website between Nov 2016 and Feb 2017.

Using a number of cost-effective marketing strategies including: search engine marketing, online advertising, Google AdWords and Facebook advertising, the ARC achieved results in the following areas:

• Visits to www.lookforthetick.com.au – visitors to this website can learn about the importance of using licensed technicians and find authorised businesses nearest to them.
• Use of the RTA directory – actual proof that ARC advertising is driving customers to responsible businesses.
• Licence check facility – for potential customers to check the status and type of licence a technician holds.
• Downloads of information guides – used by people looking to buy air conditioners/refrigerators or get their systems serviced. Provides helpful tips on what to look for, and the importance of checking the technician has the right licence type.

Improving consumer knowledge and providing pathways to connect with licensed businesses is good for the environment and good for business.



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