250,000 customers building your business

Last year, Australian Refrigeration Council (ARC) advertising directed over 250,000 people to the licensed refrigeration and air conditioning business directory website www.lookforthetick.com.au

The annual ARC summer advertising campaign further educates consumers on the importance of using refrigeration and air conditioning (RAC) licensed technicians, in addition to promoting the refrigeration and air conditioning industry to the Australian community.

This summer’s advertising campaign will use a variety of cost-effective marketing strategies including: search engine marketing, online advertising, Google AdWords and Facebook advertising.

In doing this, the ARC looks to alert consumers to:

• The importance of using qualified and licensed technicians for refrigeration and air conditioning work
• The differences between licences and ensuring consumers use an appropriately licensed person for the job
• The professionalism and skill of licence holders

As stated by ARC CEO, Glenn Evans: “Connecting refrigeration and air conditioning businesses with customers has been a big part of ARC’s operations for many years. Businesses and technicians that do the right thing and get themselves qualified, licensed and authorised, deserve to be promoted as the highest standard of professionalism in the industry.”

Importantly, improving consumer knowledge and providing pathways to connect consumers with appropriately licensed practitioners is good for the environment and good for your business. On behalf of everyone at the ARC – have a safe and bumper summer season.

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